5 Reasons To Shop at Gotemba Premium Outlets

When it comes to outlet shopping in Japan there are many places to choose from. Gotemba Premium Outlets is one of the most popular outlet malls in Japan with 210 stores selling high-end luxury goods and brand-name merchandise. Here are 5 reasons to shop at Gotemba Premium Outlets while visiting Japan.

1. The View

The words “mall” and “view” are not usually congruent, but Gotemba Premium Outlets is located at the base of Mount Fuji meaning there is a beautiful view of the iconic mountain top from the mall. While shopping in the over 200 shops in this open-air mall you can take in the scenic view of Mount Fuji at the same time.

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2. It Is Easy To Access

Found not far from Hakone, Gotemba Premium Outlets is easy to access. There is a free shuttle bus every 15 minutes that transfers between JR Gotemba Station and the mall. You can get to Gotemba from Tokyo by bus, or by train. If you want to take the bus from Tokyo, several direct buses depart daily from the main stations such as Shinjuku Station, Tokyo Station, Shinagawa Station, and Ikebukuro Station. You can order round-trip tickets but you must purchase them in advance.

To get to Gotemba Premium Outlet Mall by train from Tokyo, start from either Shinjuku or Tokyo Station and take the JR Tokaido Line to Gotemba Station (you need to transfer at Kozu Station). From Gotemba station you can then take the free shuttle. Alternatively, you could take the Mount Fuji Limited Express train that stops at Shinjuku Station. Take this to Gotemba Station and then use the free shuttle. There are also buses that depart directly from Narita Airport and Haneda Airport to Gotemba Premium Outlets.

3. There Are Many Shops and Restaurants

In Gotemba Premium Outlets, there are over 200 shops filled with designer items, international brands, and a wide variety of merchandise. Stores like Gucci, Burberry, Balenciaga, and Coach can be found as well as kid-friendly stores and sporting goods shops. There is also a wide array of restaurants and cafes serving international and local cuisine.


4. The Prices Are Hard To Beat

The best part about outlet shopping is the prices. Many shops in Gotemba Premium Outlets offer tax-free shopping. You can also select coupons from the information center which are relevant and usable at the shops. The prices here are much lower than the stores in the center of Tokyo making a visit highly worthwhile!

5. Impressive Grounds and Fewer Crowds

The mall itself is well-designed and makes for a comfortable open-air shopping experience. There are two wings (east and west) which are connected by a bridge overlooking a river. This view helps to create a peaceful and calm experience for the visitors. The Gotemba Premium Outlets are also a great way to shop without the crowds of the major city shopping districts.

Visit Gotemba & More With Tourist Japan

With such breathtaking views surrounding the outlets, it would truly be a mistake to visit Gotemba and not explore a little deeper. If you don’t want to dedicate an entire day to bargain hunting, our Hakone, Lake Ashi Cruise & Owakudani Tour – From Tokyo is for you, combining nature, fashion, and relaxation into one incredible day tour. Picking you up from Tokyo, we’ll efficiently and comfortably transport you to the beautiful Lake Ashi. After enjoying a scenic pirate ship boat ride on the lake, hop on the Hakone Ropeway cable car to Owakudani to marvel at the breathtaking views below. Then, choose to spend your day hitting the shops or relaxing at a natural Onsen, before returning to Tokyo.

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